The World Cup

Masterful, simply masterful. I can't think of a better way to promote the 2010 FIFA World Cup. This is one of the few International soccer events that truly captivated millions in America even though they know very little about the teams (including the USA) that are competing this year. The event holds even more prestige this year due to the rich history (good and bad) and how sports helped to ease race relations in that country decades ago. Gotta love it. I tip my hat to you Nike...